DANSK Magazine

The Church of Dior Homme

In the words of Madonna in the original version of Like A Prayer, and Madonna in almost any interview, concert and children’s book after 2002: “God?” Yes, today it’s all about God, because at Dansk we’re not just a bunch of materialistic fashion dimwits who think Christmas is all about presents. We know it’s about God… or Jesus or Mary or whatever… they’re all the same family.

So in true Christmas style, we like to honour our religion during this sacred time of year. This is when we pray at the alter of Dior Homme, our church of choice. At first we thought people might judge us for worshipping Kris Van Assche over the normal God, but then we realised that other people do it, too.

Take for instance Victor Nylander in the above autumn/winter 2011 short film for Dior Homme, directed by Willy Vanderperre, in which Victor chants Danish scripture dressed in an Amish hat and Kris’ hypnotising blood red. It’s pretty much perfect. That’s what it’s all about. All hail Dior! (And on a materialistic note, feel free to add the entire collection to your shopping lists when you’re buying our Christmas presents, too.)

www.diorhomme.com / image and video courtesy of Dior Homme