DANSK Magazine

The real reason we go to Denmark

Dear folks at Haribo,

How are you?

For a while now – let’s say about 25-30 years – we’ve been loyal followers of your brand. And we say followers because we’re not just mere customers, no siree, we really believe in Haribo. We don’t just think about Haribo every day, we talk about Haribo. A lot. We spend hours telling the good people of Britain about the wonders of Haribo in Denmark: how many different kinds you can get there, how many different types of Haribo you’ll find in each mix. We’re truly dedicated to the spirit and heritage of Haribo.

And yet, dear folks at Haribo, there is so little Haribo in our lives. Because you see, we have chosen to live a life away from the Danish Haribo we so love and cherish. We’ve chosen a grown-up life without the candy of our childhood, all in the name of living abroad. We’re paying the price for abandoning our roots and boy do we feel it – every time we buy the English Haribo! Where are the Bogstavlakridser? Where are the Ferskner? For God’s sake, where’s the Matador Mix?!!

So we are writing you with a humble request. A request for Danish Haribo. We are willing to do almost anything if you will [regularly] send us a selection of [Danish] Haribo to our London address. We will shamelessly promote you on the DANSK blog – write-ups, pictures, links, you name it. But please, pleeease send us some Haribo! We beg you.

Yours sincerely,

The UK DANSK Team

Ps. Tiff and Yas, we’ll totes distribute to you guys once the request goes through. Promise!

www.haribo.dk / image courtesy of DANSK